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| Criterion |  Systems Thinking Evaporating Cloud |  Innovation Morphological Analysis |  Product Discovery Smoke Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 60-120 min | 1-3 h | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 2-8 | 2-8 | Nutzertraffic | 1-6 |
Formatdifferent | Workshop | Workshop + async | Async | Async |
Outputdifferent | Conflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments | Morphological Box, Concept Combinations, Idea Shortlist | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary |
Tagsno overlap | Theory of ConstraintsAssumptionsSystems thinking | IdeationInnovationCreativity | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation |