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Criterion
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Purposedifferent
The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.
Complexitydifferent
MediumMediumLowHigh
Timedifferent
60-120 min2-4 h1-2 h1-4 Wochen
Participantsdifferent
2-84-102-86-30 Experten
Formatdifferent
WorkshopWorkshopWorkshop + asyncAsync
Outputdifferent
Conflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsJourney Map, Pain-point List, Opportunity BacklogDIBB document, Belief list, Bet list, Learning reportExpert Forecast, Consensus Range, Assumption Notes
Tagsno overlap
Theory of ConstraintsAssumptionsSystems thinking
JourneyServiceService design
StrategyDecisionAssumptionsHypothesis
ForecastingExpertsDecisionStrategy
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