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Criterion
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
60-120 min1-5 Tage2-4 h1-3 h
Participantsdifferent
2-84-124-103-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Conflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsLogic Model, Change Objectives, Intervention Components, Evaluation PlanJourney Map, Pain-point List, Opportunity BacklogCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
Theory of ConstraintsAssumptionsSystems thinking
ChangeSystems thinkingCapability
JourneyServiceService design
JourneyCustomerService designCanvas
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