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Criterion
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Purposedifferent
The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
60-120 minMultiple workshops over several weeks1-3 h2-4 h
Participantsdifferent
2-82-81-53-8
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop
Outputdifferent
Conflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsHooked loop, Trigger map, Reward design, Ethics checkFunnel report, Drop-off analysis, Optimization hypothesesFuture Reality Tree, Negative Branches, Assumption List, Improved Injections
Tagsno overlap
Theory of ConstraintsAssumptionsSystems thinking
GrowthBehaviorRetention
AnalyticsConversionGrowth
Theory of ConstraintsSystems thinkingChange
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