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Criterion
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
60-120 minMultiple workshops over several weeks1-2 h60-120 min
Participantsdifferent
2-82-82-83-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Conflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsHooked loop, Trigger map, Reward design, Ethics checkDIBB document, Belief list, Bet list, Learning reportFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
Theory of ConstraintsAssumptionsSystems thinking
GrowthBehaviorRetention
StrategyDecisionAssumptionsHypothesis
GrowthRetentionConversion
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