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Criterion
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
60-120 min1-3 h1-5 Tage1-5 Tage
Participantsdifferent
2-81-5NutzertrafficNutzertraffic
Formatdifferent
WorkshopAsyncAsyncAsync
Outputdifferent
Conflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsFunnel report, Drop-off analysis, Optimization hypothesesInterest Metrics, Conversion Signal, Learning NoteClick Data, Interest Signal, Learning Decision
Tagsno overlap
Theory of ConstraintsAssumptionsSystems thinking
AnalyticsConversionGrowth
ValidationExperimentsDemandGrowth
ValidationExperimentsDemandDiscovery
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