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Criterion
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Purposedifferent
The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report.
Complexitydifferent
MediumLowHighMedium
Timedifferent
60-120 min1-2 h1-4 Wochen1-2 Wochen pro Iteration
Participantsdifferent
2-82-81-62-6
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Conflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsDIBB document, Belief list, Bet list, Learning reportExperiment results, Decision log, Learning summaryPrioritized Assumption List, Test Plan, Results Report
Tagsno overlap
Theory of ConstraintsAssumptionsSystems thinking
StrategyDecisionAssumptionsHypothesis
ExperimentsGrowthAnalyticsValidation
ExperimentsValidationDiscoveryAssumptions
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