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Criterion
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumMediumHighLow
Timedifferent
60-120 min45-60 min1-4 Wochen1-5 Tage
Participantsdifferent
2-82-81-6Nutzertraffic
Formatdifferent
WorkshopWorkshop + asyncAsyncAsync
Outputdifferent
Conflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsAssumption map, Test backlog, Risk rankingExperiment results, Decision log, Learning summaryInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
Theory of ConstraintsAssumptionsSystems thinking
AssumptionsRiskExperimentsValidation
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandGrowth
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