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Criterion
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumHighLowLow
Timedifferent
60-120 min1-4 Wochen1-2 h30-60 min
Participantsdifferent
2-81-62-81-5
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Conflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsExperiment results, Decision log, Learning summaryDIBB document, Belief list, Bet list, Learning reportCompleted Experiment Canvas, Success Metric
Tagsno overlap
Theory of ConstraintsAssumptionsSystems thinking
ExperimentsGrowthAnalyticsValidation
StrategyDecisionAssumptionsHypothesis
ExperimentsValidationDiscoveryHypothesis
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