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| Criterion |  UX Research Empathy Mapping |  UX Research User Interviews |  Innovation Rapid Ideation |  Innovation Starbursting |
|---|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. | Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list. |
Complexitysame | Low | Low | Low | Low |
Timedifferent | 30–60 min | 30–60 min per interview | 5-20 min | 30-60 min |
Participantsdifferent | 4-8 | 1 participant per interview | 1-20 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Interview Notes, Themes, Insight Summary | Ideenpool, Roh-Shortlist, Cluster | Star-Shaped Question Map, Question List, Assumption List |
Tagsno overlap | SynthesisQualitativeWorkshop | QualitativeResearchCustomerDiscovery | BrainstormingIdeationDivergenceSpeed | BrainstormingIdeationWorkshopDiscovery |