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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Problem Framing Workshop.
Facilitation
Problem Framing Workshop
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a team works on symptoms but the real question stays fuzzy, a Problem Framing Workshop sharpens the view of the right problem. It separates observation, interpretation, and target picture from each other.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.
Complexitydifferent
LowLowLowMedium
Timedifferent
30–60 min30–60 min per interview60-120 min1-3 Tage
Participantsdifferent
4-81 participant per interview4-10Internes Team
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsInterview Notes, Themes, Insight SummaryProblem Statement, Scope Boundaries, Assumption List, Next Analysis QuestionsPersona Profiles, Needs Summary, Scenario Notes
Tagsno overlap
SynthesisQualitativeWorkshop
QualitativeResearchCustomerDiscovery
FacilitationAlignmentDiscovery
ResearchCustomerSynthesis
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