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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of MORT Analysis with its method-specific working model.
Operations
MORT Analysis
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For a safety-relevant event or a system with high protection requirements, the method examines where controls failed. It exposes both technical and organizational gaps.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.
Complexitydifferent
LowLowHighMedium
Timedifferent
30–60 min30–60 min per interviewMehrere Tage bis Wochen1-3 Tage
Participantsdifferent
4-81 participant per interview2-6Internes Team
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsInterview Notes, Themes, Insight SummaryMORT Worksheets, Findings per Branch, Corrective Actions, Systemic RecommendationsPersona Profiles, Needs Summary, Scenario Notes
Tagsno overlap
SynthesisQualitativeWorkshop
QualitativeResearchCustomerDiscovery
Root causeSafetySystemicIncident
ResearchCustomerSynthesis
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