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| Criterion |  UX Research Empathy Mapping |  UX Research User Interviews |  Product Discovery Dual-Track Agile |  UX Research Personas |
|---|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When uncertainty and delivery run in parallel, it separates learning work from implementation while keeping both connected. It prevents unvalidated ideas from falling directly into the delivery stream. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 30–60 min | 30–60 min per interview | Laufend, Wochen bis Monate | 1-3 Tage |
Participantsdifferent | 4-8 | 1 participant per interview | 4-10 | Internes Team |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Interview Notes, Themes, Insight Summary | Discovery Backlog, Delivery Backlog, Experiment-Ergebnisse, Validierte Stories | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | SynthesisQualitativeWorkshop | QualitativeResearchCustomerDiscovery | AgileDiscoveryDelivery | ResearchCustomerSynthesis |