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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration for Reverse Brainstorming
Innovation
Reverse Brainstorming
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer.When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem.
Complexitydifferent
LowMediumLowLow
Timedifferent
30–60 min1-2 Tage30-60 min45-90 min
Participantsdifferent
4-8Based on research question3-123-10
Formatdifferent
WorkshopAsyncWorkshopWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsFindability Metrics, Path Analysis, Revised IAReverse Ideas, Risk Themes, Solution IdeasLotus Diagram, Idea Themes, Shortlist
Tagsno overlap
SynthesisQualitativeWorkshop
Information architectureNavigationFindability
BrainstormingIdeationCreativityRisk
BrainstormingIdeationCreativityDivergenceWorkshop
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