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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
LowMediumLowLow
Timedifferent
30–60 min45-120 min30–60 min per interview45-90 min
Participantsdifferent
4-82-81 participant per interview2-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsTrade-off Matrix, Criteria List, Decision Rationale, Accepted DownsidesInterview Notes, Themes, Insight SummaryAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
SynthesisQualitativeWorkshop
TradeoffsDecisionCriteriaOptions
QualitativeResearchCustomerDiscovery
AssumptionsRiskDecisionDiscovery
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