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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30–60 min3-14 Tage1-4 Wochen30–60 min per interview
Participantsdifferent
4-850+3-10 Kunden1 participant per interview
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsSurvey Results, Charts, Segment InsightsConcierge Learnings, Service Blueprint, MVP RisksInterview Notes, Themes, Insight Summary
Tagsno overlap
SynthesisQualitativeWorkshop
QuantitativeResearchValidation
MVPValidationServiceDiscovery
QualitativeResearchCustomerDiscovery
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