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| Criterion |  UX Research Empathy Mapping |  UX Research Surveys |
|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. |
Complexitydifferent | Low | Medium |
Timedifferent | 30–60 min | 3-14 Tage |
Participantsdifferent | 4-8 | 50+ |
Formatdifferent | Workshop | Async |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Survey Results, Charts, Segment Insights |
Tagsno overlap | SynthesisQualitativeWorkshop | QuantitativeResearchValidation |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
