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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Storytelling
Facilitation
Storytelling
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30–60 min45-120 min45-90 min1-2 h
Participantsdifferent
4-81-62-64-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsNarrative Outline, Key Message, Story ArcCommunication Plan, Channel Matrix, Message CadenceAlignment Map, Open Issues, Decision Questions
Tagsno overlap
SynthesisQualitativeWorkshop
CommunicationNarrativeStakeholdersFacilitation
CommunicationStakeholdersDeliveryPlanning
AlignmentStakeholdersStrategyFacilitation
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