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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
30–60 min30-60 min je Interview30-60 min je Interview30-60 min je Interview
Participantsdifferent
4-85-10 Interviews5-12 Interviews5-12 Interviews
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsSolution Feedback, Objection List, Validation NotesInterview Notes, Opportunity Themes, Customer QuotesProblem Evidence, Risk Notes, Customer Segments
Tagsno overlap
SynthesisQualitativeWorkshop
ValidationInterviewsPrototype
DiscoveryInterviewsOpportunityCustomer
DiscoveryInterviewsValidation
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