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Criterion
Empathy Mapping
UX Research
Empathy Mapping
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for ABC Analysis
Operations
ABC Analysis
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.
Complexitydifferent
LowHighMediumLow
Timedifferent
30–60 min0.5-2 Tage2-4 h30-60 min
Participantsdifferent
4-86-124-101-5
Formatdifferent
WorkshopWorkshopWorkshopAsync
Outputdifferent
Empathy Map, Assumptions List, Research GapsService Blueprint, Fail Points, Ownership MapJourney Map, Pain-point List, Opportunity BacklogABC Classification, Focus Rules, Control List
Tagsno overlap
SynthesisQualitativeWorkshop
Service designOperationsJourneyBlueprint
JourneyServiceService design
PrioritizationOperationsPortfolio
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