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Criterion
Empathy Mapping
UX Research
Empathy Mapping
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.
Complexitydifferent
LowHighLowHigh
Timedifferent
30–60 min0.5-2 Tage15-30 min2-8 h
Participantsdifferent
4-86-122-62-8
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsService Blueprint, Fail Points, Ownership MapRoot cause notes, CountermeasuresProblem Analysis, Decision Analysis, Risk Plan
Tagsno overlap
SynthesisQualitativeWorkshop
Service designOperationsJourneyBlueprint
Root causeIncidentLeanProblem solving
Problem solvingRoot causeDecisionOperations
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