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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
30–60 min30-60 min je Interview1-3 Tage1-4 Wochen
Participantsdifferent
4-85-12 InterviewsInternes Team3-10 Kunden
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsProblem Evidence, Risk Notes, Customer SegmentsPersona Profiles, Needs Summary, Scenario NotesConcierge Learnings, Service Blueprint, MVP Risks
Tagsno overlap
SynthesisQualitativeWorkshop
DiscoveryInterviewsValidation
ResearchCustomerSynthesis
MVPValidationServiceDiscovery
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