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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
LowLowMediumLow
Timedifferent
30–60 minStunden bis wenige Tage45-60 min1-5 Tage
Participantsdifferent
4-81-42-8Nutzertraffic
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Empathy Map, Assumptions List, Research GapsPretotyping sketch, Test setup, Conversion data, Go or no-go decisionAssumption map, Test backlog, Risk rankingInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
SynthesisQualitativeWorkshop
ValidationDemandMVP
AssumptionsRiskExperimentsValidation
ValidationExperimentsDemandGrowth
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