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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
LowMediumLowLow
Timedifferent
30–60 min1-3 Tage20-35 min30-60 min
Participantsdifferent
4-8Internes Team1-51-5
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsPersona Profiles, Needs Summary, Scenario NotesTest Card with a pre-set thresholdCompleted Experiment Canvas, Success Metric
Tagsno overlap
SynthesisQualitativeWorkshop
ResearchCustomerSynthesis
ExperimentsValidationDiscoveryHypothesis
ExperimentsValidationDiscoveryHypothesis
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