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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of Starbursting with its method-specific working model.
Innovation
Starbursting
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list.When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem.
Complexitydifferent
LowMediumLowLow
Timedifferent
30–60 min1-3 Tage30-60 min45-90 min
Participantsdifferent
4-8Internes Team3-103-10
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsPersona Profiles, Needs Summary, Scenario NotesStar-Shaped Question Map, Question List, Assumption ListLotus Diagram, Idea Themes, Shortlist
Tagsno overlap
SynthesisQualitativeWorkshop
ResearchCustomerSynthesis
BrainstormingIdeationWorkshopDiscovery
BrainstormingIdeationCreativityDivergenceWorkshop
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