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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30–60 min1-3 Tage2-8 h30–60 min per interview
Participantsdifferent
4-8Internes Team5-121 participant per interview
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsPersona Profiles, Needs Summary, Scenario NotesEvent Timeline, Ubiquitous Language, Boundaries, Open QuestionsInterview Notes, Themes, Insight Summary
Tagsno overlap
SynthesisQualitativeWorkshop
ResearchCustomerSynthesis
Domain-Driven DesignEventsDiscoveryWorkshop
QualitativeResearchCustomerDiscovery
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