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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30–60 min1-3 Tage30-90 min30-90 min
Participantsdifferent
4-8Internes Team2-81-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsPersona Profiles, Needs Summary, Scenario NotesConstraint List, Hard/Soft Classification, Option Impact Notes, Decision BoundariesDecision Tree, Option Map, Assumption List
Tagsno overlap
SynthesisQualitativeWorkshop
ResearchCustomerSynthesis
ConstraintsDecisionPlanningOptions
DecisionTreeOptions
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