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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
30–60 min1-3 Tage1-2 h60-90 min
Participantsdifferent
4-8Internes Team4-123-6
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsPersona Profiles, Needs Summary, Scenario NotesAlignment Map, Open Issues, Decision QuestionsSalience Diagram, Strategy per Class
Tagsno overlap
SynthesisQualitativeWorkshop
ResearchCustomerSynthesis
AlignmentStakeholdersStrategyFacilitation
StakeholdersFacilitationAlignmentGovernance
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