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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Problem Interview
Product Discovery
Problem Interview
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
30–60 min30-60 min je Interview30-60 min je Interview2-8 h
Participantsdifferent
4-85-12 Interviews5-12 Interviews5-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsInterview Notes, Opportunity Themes, Customer QuotesProblem Evidence, Risk Notes, Customer SegmentsEvent Timeline, Ubiquitous Language, Boundaries, Open Questions
Tagsno overlap
SynthesisQualitativeWorkshop
DiscoveryInterviewsOpportunityCustomer
DiscoveryInterviewsValidation
Domain-Driven DesignEventsDiscoveryWorkshop
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