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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30–60 min30-60 min je Interview2-8 h30–60 min per interview
Participantsdifferent
4-85-12 Interviews5-121 participant per interview
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsInterview Notes, Opportunity Themes, Customer QuotesEvent Timeline, Ubiquitous Language, Boundaries, Open QuestionsInterview Notes, Themes, Insight Summary
Tagsno overlap
SynthesisQualitativeWorkshop
DiscoveryInterviewsOpportunityCustomer
Domain-Driven DesignEventsDiscoveryWorkshop
QualitativeResearchCustomerDiscovery
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