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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
A paper-based illustration representing Event Modeling with its core stages and visible working result.
Knowledge Modeling
Event Modeling
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.Event Modeling connects business workflows with commands, events, and views into one coherent mental model. It helps design behavior, UI, and technical slices from the same underlying logic.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30–60 min30-60 min je Interview2-6 h30–60 min per interview
Participantsdifferent
4-85-12 Interviews2-81 participant per interview
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsInterview Notes, Opportunity Themes, Customer QuotesEvent Model, UI Flow, Commands, Read ModelsInterview Notes, Themes, Insight Summary
Tagsno overlap
SynthesisQualitativeWorkshop
DiscoveryInterviewsOpportunityCustomer
EventsBlueprintDomain-Driven DesignBehavior
QualitativeResearchCustomerDiscovery
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