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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
A paper-based illustration representing Event Modeling with its core stages and visible working result.
Knowledge Modeling
Event Modeling
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.Event Modeling connects business workflows with commands, events, and views into one coherent mental model. It helps design behavior, UI, and technical slices from the same underlying logic.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
30–60 min30-60 min je Interview2-6 h1-2 h Setup, laufend
Participantsdifferent
4-85-12 Interviews2-82-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsInterview Notes, Opportunity Themes, Customer QuotesEvent Model, UI Flow, Commands, Read ModelsOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
SynthesisQualitativeWorkshop
DiscoveryInterviewsOpportunityCustomer
EventsBlueprintDomain-Driven DesignBehavior
DiscoveryOutcomesExperimentsOpportunity
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