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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30–60 minWochen bis Monate je Lernzyklus1-5 TageStunden bis wenige Tage
Participantsdifferent
4-82-8Nutzertraffic1-4
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsHypothesis list, MVPs, Learning reports, Pivot or persevere decisionClick Data, Interest Signal, Learning DecisionPretotyping sketch, Test setup, Conversion data, Go or no-go decision
Tagsno overlap
SynthesisQualitativeWorkshop
LeanStartupValidationMVP
ValidationExperimentsDemandDiscovery
ValidationDemandMVP
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