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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a Lean Canvas with nine fields, notes, and one highlighted learning risk.
Product Strategy
Lean Canvas
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
LowMediumLowLow
Timedifferent
30–60 min45-90 min60-90 min45-90 min
Participantsdifferent
4-81-64-102-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsLean Canvas, Core Assumptions, Experiment BacklogProblem Cluster, Prioritized Challenge, ExperimentAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
SynthesisQualitativeWorkshop
StartupLeanAssumptionsBusiness model
FacilitationDecisionProblem solvingWorkshop
AssumptionsRiskDecisionDiscovery
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