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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30–60 min1-3 h30–60 min per interview1-2 h
Participantsdifferent
4-83-121 participant per interview1-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsKnowledge Map, Critical Knowledge Areas, Transfer PlanInterview Notes, Themes, Insight SummaryConcept Map, Relationship Labels, Knowledge Gaps
Tagsno overlap
SynthesisQualitativeWorkshop
KnowledgeMappingRisk
QualitativeResearchCustomerDiscovery
KnowledgeConceptsMappingSensemaking
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