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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Root Cause Tree Analysis
Operations
Root Cause Tree Analysis
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.For a problem with several suspected causes, the method builds a causal structure instead of a mere list. It makes visible how causes connect and where the strongest points of leverage lie.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30–60 min1-3 Wochen1-3 h15-30 min
Participantsdifferent
4-85-12 Interviews2-82-6
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsJob Stories, Outcome Statements, Opportunity ListCause Tree, Evidence Notes, CountermeasuresRoot cause notes, Countermeasures
Tagsno overlap
SynthesisQualitativeWorkshop
CustomerOutcomesNeeds
Root causeTreeIncidentQuality
Root causeIncidentLeanProblem solving
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