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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Paper illustration for Root Cause Tree Analysis
Operations
Root Cause Tree Analysis
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.For a problem with several suspected causes, the method builds a causal structure instead of a mere list. It makes visible how causes connect and where the strongest points of leverage lie.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
30–60 min1-3 Wochen1-4 h1-3 h
Participantsdifferent
4-85-12 Interviews3-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsJob Stories, Outcome Statements, Opportunity ListProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanCause Tree, Evidence Notes, Countermeasures
Tagsno overlap
SynthesisQualitativeWorkshop
CustomerOutcomesNeeds
Root causeProblem solvingQualityIncident
Root causeTreeIncidentQuality
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