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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30–60 min1-3 Wochen1-4 h15-30 min
Participantsdifferent
4-85-12 Interviews3-82-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsJob Stories, Outcome Statements, Opportunity ListProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanRoot cause notes, Countermeasures
Tagsno overlap
SynthesisQualitativeWorkshop
CustomerOutcomesNeeds
Root causeProblem solvingQualityIncident
Root causeIncidentLeanProblem solving
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