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| Criterion |  UX Research Empathy Mapping |  Product Discovery Jobs to Be Done |  UX Design Lean UX Canvas |  UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30–60 min | 1-3 Wochen | 2-3 h | 1-3 h |
Participantsdifferent | 4-8 | 5-12 Interviews | 3-8 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Job Stories, Outcome Statements, Opportunity List | Completed Lean UX Canvas, Hypothesis list, First experiment | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | SynthesisQualitativeWorkshop | CustomerOutcomesNeeds | CanvasHypothesisOutcomesDiscovery | JourneyCustomerService designCanvas |