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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.
Complexitydifferent
LowMediumLowHigh
Timedifferent
30–60 min1-3 Wochen60-90 min2-8 h
Participantsdifferent
4-85-12 Interviews4-102-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsJob Stories, Outcome Statements, Opportunity ListProblem Cluster, Prioritized Challenge, ExperimentProblem Analysis, Decision Analysis, Risk Plan
Tagsno overlap
SynthesisQualitativeWorkshop
CustomerOutcomesNeeds
FacilitationDecisionProblem solvingWorkshop
Problem solvingRoot causeDecisionOperations
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