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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of the Consensus Workshop working structure.
Facilitation
Consensus Workshop
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30–60 min1-3 Wochen1-3 h60-90 min
Participantsdifferent
4-85-12 Interviews5-304-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsJob Stories, Outcome Statements, Opportunity ListConsensus Clusters, Theme Titles, Priority AreasProblem Cluster, Prioritized Challenge, Experiment
Tagsno overlap
SynthesisQualitativeWorkshop
CustomerOutcomesNeeds
FacilitationConsensusWorkshopAlignment
FacilitationDecisionProblem solvingWorkshop
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