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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.
Complexitydifferent
LowMediumHighMedium
Timedifferent
30–60 min2-4 h0.5-2 Tage45-90 min
Participantsdifferent
4-84-106-122-5
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsJourney Map, Pain-point List, Opportunity BacklogService Blueprint, Fail Points, Ownership MapA3 Report, Action Plan, Root Cause Analysis
Tagsno overlap
SynthesisQualitativeWorkshop
JourneyServiceService design
Service designOperationsJourneyBlueprint
LeanProblem solvingCoachingOperations
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