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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
LowMediumLow
Timedifferent
30–60 min120 min initial, dann laufend45–90 min
Participantsdifferent
4-83-63-10
Formatdifferent
WorkshopWorkshop + asyncWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsHEART-GSM Table, DashboardTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
SynthesisQualitativeWorkshop
MetricsUX researchMeasurementSatisfaction
SynthesisQualitativeRoot cause
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree