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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper fishbone diagram with a measurable effect at the head and six labeled cause branches.
Operations
Fishbone Diagram
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a problem has several possible contributing factors, the method sorts causes by cause areas. It prevents an initial hunch from blocking the view of other plausible drivers.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
LowLowMedium
Timedifferent
30–60 min30-60 min1-3 h
Participantsdifferent
4-82-83-10
Formatsame
WorkshopWorkshopWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsFishbone Diagram, Cause Categories, Investigation BacklogCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
SynthesisQualitativeWorkshop
Root causeQualityOperations
JourneyCustomerService designCanvas
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration for 8D Problem Solving.
Operations
8D Problem Solving