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Criterion
Empathy Mapping
UX Research
Empathy Mapping
First-click Testing method illustration showing its working structure
UX Research
First-click Testing
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together.For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.
Complexitydifferent
LowLowMediumLow
Timedifferent
30–60 min1-2 TageWochen bis Monate je LernzyklusStunden bis wenige Tage
Participantsdifferent
4-810-302-81-4
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsClick Heatmap, Success Rate, Design RecommendationsHypothesis list, MVPs, Learning reports, Pivot or persevere decisionPretotyping sketch, Test setup, Conversion data, Go or no-go decision
Tagsno overlap
SynthesisQualitativeWorkshop
UXNavigationFindabilityValidation
LeanStartupValidationMVP
ValidationDemandMVP
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