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Criterion
Empathy Mapping
UX Research
Empathy Mapping
A paper-based illustration representing Event Modeling with its core stages and visible working result.
Knowledge Modeling
Event Modeling
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.Event Modeling connects business workflows with commands, events, and views into one coherent mental model. It helps design behavior, UI, and technical slices from the same underlying logic.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30–60 min2-6 h30–60 min per interview30-60 min je Interview
Participantsdifferent
4-82-81 participant per interview5-12 Interviews
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsEvent Model, UI Flow, Commands, Read ModelsInterview Notes, Themes, Insight SummaryInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
SynthesisQualitativeWorkshop
EventsBlueprintDomain-Driven DesignBehavior
QualitativeResearchCustomerDiscovery
DiscoveryInterviewsOpportunityCustomer
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