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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.
Complexitydifferent
LowHighLowHigh
Timedifferent
30–60 min1 Tag bis mehrere Wochen1-5 Tage4-5 Tage
Participantsdifferent
4-84-10Nutzertraffic5-8
Formatdifferent
WorkshopWorkshopAsyncWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsProblem Statement, Prototype, Test LearningsInterest Metrics, Conversion Signal, Learning NotePrototype, Test Findings, Decision Rationale
Tagsno overlap
SynthesisQualitativeWorkshop
InnovationPrototypeResearch
ValidationExperimentsDemandGrowth
Design sprintPrototypeValidationInnovation
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