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| Criterion |  UX Research Empathy Mapping |  Innovation Design Sprint |  UX Research User Interviews |  Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Low | High | Low | High |
Timedifferent | 30–60 min | 4-5 Tage | 30–60 min per interview | 1 Tag bis mehrere Wochen |
Participantsdifferent | 4-8 | 5-8 | 1 participant per interview | 4-10 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Prototype, Test Findings, Decision Rationale | Interview Notes, Themes, Insight Summary | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | SynthesisQualitativeWorkshop | Design sprintPrototypeValidationInnovation | QualitativeResearchCustomerDiscovery | InnovationPrototypeResearch |