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Criterion
Empathy Mapping
UX Research
Empathy Mapping
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30–60 min1-3 h30–60 min per interview2-8 h
Participantsdifferent
4-83-101 participant per interview5-12
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsCustomer Journey Canvas, Pain Points, Experience OpportunitiesInterview Notes, Themes, Insight SummaryEvent Timeline, Ubiquitous Language, Boundaries, Open Questions
Tagsno overlap
SynthesisQualitativeWorkshop
JourneyCustomerService designCanvas
QualitativeResearchCustomerDiscovery
Domain-Driven DesignEventsDiscoveryWorkshop
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