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Criterion
Empathy Mapping
UX Research
Empathy Mapping
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
LowMediumMediumHigh
Timedifferent
30–60 min1-3 h45-90 min0.5-2 Tage
Participantsdifferent
4-83-102-56-12
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsCustomer Journey Canvas, Pain Points, Experience OpportunitiesA3 Report, Action Plan, Root Cause AnalysisService Blueprint, Fail Points, Ownership Map
Tagsno overlap
SynthesisQualitativeWorkshop
JourneyCustomerService designCanvas
LeanProblem solvingCoachingOperations
Service designOperationsJourneyBlueprint
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